Frequently asked questions

Bookline is a technology company based in Barcelona, founded in 2019, that builds AI voice, WhatsApp and Instagram agents and WhatsApp campaigns for restaurants, hotels, campsites and mobility companies.

Reviewed by Joan Salvatella, Co-Founder

What's new: Instagram and WhatsApp campaigns

Bookline's latest: the Instagram agent and WhatsApp campaigns.

Instagram agent

How do you set up automatic messages on Instagram?

Instagram comes with quick replies — saved texts your team inserts by hand in each chat — and FAQs that appear when someone opens a conversation.

Neither answers on its own. For messages to be answered automatically you need a tool connected through Meta’s official API, which is what Bookline does: you connect your professional account and the assistant replies for you.

How is it different from Instagram quick replies?

A quick reply saves typing, but someone still has to read the message, choose the answer and send it.

Bookline’s assistant understands what it’s asked and answers on its own, at any time: it finds a table, confirms the booking and answers about the menu or hours with your restaurant’s information.

What can Bookline’s Instagram assistant do?

It answers your restaurant’s direct messages — bookings, menu, opening hours, location — replies in private to anyone who comments on your posts with a keyword, and publishes and schedules your posts from Bookline.

Everything it sends is logged with its status.

Can I schedule Instagram posts?

Yes. You publish or schedule your posts from Bookline and, in the same step, choose which keywords in the comments send a private message.

That way the auto-reply is ready the moment the post goes live.

What kind of Instagram account do I need?

A professional Instagram account. It connects from Bookline in a couple of clicks, without switching accounts or sharing your password.

Which languages does it answer in?

In whichever language each guest writes in, so tourists get the answer in theirs without your team having to translate.

What happens if a guest asks something the assistant doesn’t know?

It hands the conversation to a person on your team, with everything said so far, so nobody has to ask again.

See Bookline's Instagram agentAll questions about the Instagram agent

WhatsApp campaigns

What is a WhatsApp marketing campaign?

It's a message a business sends on WhatsApp to the customers it already has —news, an offer or an invitation to book— through the official WhatsApp Business API.

With Bookline you send it from your portal, personalize it with each customer's name and measure how many bookings it generates.

How can I build loyalty with my restaurant or hotel customers?

By giving them a reason to come back at the right moment. With your booking history you can message regulars with a perk, send birthday wishes, tell them about events first or win back people who haven't visited in months.

WhatsApp works better than email because it's the app your customers already check every day.

How do I do WhatsApp remarketing to my customers?

You filter your contact base by what people did —last visit, VIP customers, people who called but didn't book— and send them a template with an offer or a booking button.

Unlike ads, you're messaging people who already know you, and you see who read the message, who tapped and who booked.

Can I launch campaigns myself or do you do it?

Both, but the most profitable option is doing it yourself: setting up a campaign in the portal takes minutes, so you can launch one every time you have gaps to fill.

If you'd rather start with help, our team will build the first ones with you.

How is this different from a WhatsApp Business broadcast list?

Broadcast lists in the WhatsApp Business app only reach people who have saved your number, are capped at 256 contacts and don't measure results.

Bookline campaigns use the official API: they reach your whole customer base, are personalized with variables and tell you how many messages were delivered, read and turned into bookings.

How much does it cost to send a WhatsApp campaign?

WhatsApp charges for every template message sent, depending on the country and the template type.

For reference, a restaurant group in Mexico City sent 512 messages for €10.48 and generated €1,350 in bookings. To find out the price of the Campaigns module, book a demo.

See Bookline's WhatsApp campaignsAll questions about WhatsApp campaigns

How it works

What Bookline's voice agent does on every call.

How does Bookline's voice agent work?

Bookline's voice agent answers calls 24/7, understands what the caller wants in natural language and either resolves it directly (bookings, FAQs, changes) or transfers the call to your team, all while syncing in real time with your booking system.

How is it different from an IVR or an answering machine?

An answering machine records messages and an IVR makes customers choose options on their keypad.

An AI receptionist holds a normal conversation: it understands what the customer wants, checks your system and resolves the booking or question on the same call.

Can it handle several calls at the same time?

Yes. Bookline's voice agent can handle many calls at once, so at peak times nobody waits and no booking is lost.

Can it handle calls in multiple languages?

Yes. The voice agent is multilingual: it automatically detects the caller's language and responds naturally in that language.

This is especially useful for restaurants and hotels with international guests.

Can I keep my current phone number?

Yes. You can forward calls from your current number to the agent, connect it to your PBX or use a new number that we provide.

Your customers keep calling the same number as always.

Does it replace my team?

No. It takes care of the repetitive calls (bookings, changes and the usual questions) so your team can look after the customers in front of them, and it passes on the calls that need a person.

See Bookline's voice agent

Bookings, WhatsApp and reminders

Bookings, confirmations and reminders with Bookline's WhatsApp agent.

What can Bookline's WhatsApp agent handle?

Bookline's WhatsApp agent manages bookings, answers frequently asked questions, sends confirmations and reminders, handles booking changes and looks after your customers, all through their preferred messaging channel.

What is the WhatsApp Business API and how is it different from the app?

The WhatsApp Business app is free and is for replying by hand from a single phone, with greeting and away messages.

The WhatsApp Business API is Meta's official version for companies: it lets several people answer the same number, connects WhatsApp to your booking system and lets an AI reply for you.

Can I keep my current WhatsApp number?

It depends. The simplest option is a dedicated number for the API.

Meta allows the same number to be used in both the app and the API (it calls this coexistence), but it isn't available in every country, so we check your case with you in the demo.

How does it help reduce no-shows?

The agent sends a confirmation when the booking is made and a reminder before it, and the customer can confirm or cancel in the same chat.

That way the table is freed up in time if someone isn't coming. WhatsApp reminders prevent between 5% and 15% of no-shows.

Can the agent take, modify, and cancel bookings without any team member stepping in?

Yes — it manages bookings in real time and syncs them directly with your management system, with no manual intervention needed from your team.

Can it manage shared-dorm bed bookings, not just private rooms?

Yes, it checks availability and takes bookings for both shared-dorm beds and private rooms, synced in real time.

See Bookline's WhatsApp agent

Integrations

Which booking systems, PMS and management software Bookline works with.

How does Bookline integrate with my existing reservation system?

Bookline integrates with your booking systems through protected APIs or custom developments.

This ensures that reservations made by voice or AI chat are automatically synchronized with your existing calendars and management tools.

Is the integration real-time?

Yes. Bookline works with real-time data, so availability, reservations, and updates are instantly reflected in your connected systems.

Do I need to change my current booking software to use Bookline?

No. Bookline is designed to work with the tools you already use.

There is no need to migrate or replace your existing systems.

How long does it take to set up an integration?

Most integrations can be set up quickly with the help of our team.

The exact timing depends on your systems and setup, but the process is straightforward.

Does it work with TheFork Manager?

Yes. Bookline reads from and writes to TheFork Manager directly, TheFork's tool for managing a restaurant's bookings.

Does it work with CoverManager?

Yes. Bookline has an integration with CoverManager and works directly on your restaurant's bookings.

Which PMS and booking engines does Bookline's voice agent integrate with?

Bookline integrates with hotel systems such as Mews, Cloudbeds, Roiback, Mirai, Amenitiz and Hotetec, among others.

That lets the agent answer with your hotel's real availability and rates on every call.

Does the agent know my hotel's real availability and rates on every call?

Yes, it's connected directly to your PMS and responds in real time with always-up-to-date availability, rates, and conditions.

Do I have to change my campsite management software to use it?

No. Bookline does not replace your PMS: it works on top of the system you already use.

It integrates with Septeo (MasterCamping), Unicamp and CampingCare, and the booking it takes by phone is recorded there, with no one having to copy it by hand. It is not an information kiosk or a form that only notes the request.

Does it integrate with the fleet dispatch software we already use?

Yes, it connects with leading fleet management and dispatch platforms to log services directly, without duplicating work.

See all integrations

Direct bookings and customers

How to turn more calls into direct bookings, and who already does it with Bookline.

How does the assistant help reduce dependency on OTAs and their commissions?

It answers instantly the calls and enquiries that would otherwise be lost or end up on a portal, and turns them into direct bookings with no intermediary commission.

That reduces your dependence on OTAs such as Booking or Expedia and wins back margin.

How does the agent handle call spikes during peak season?

It handles all inquiries simultaneously during peak-season surges, without overwhelming your team or losing bookings.

Are there campsites already answering the phone with Bookline?

Yes. CampingRed uses it in peak season.

Álvaro García, founder and vice president, describes a phone that used to be overwhelmed and customers who were lost; with Bookline the calls are answered and the confirmation arrives straight away. The story is in the CampingRed case.

See the success stories

Data and security

How much control your team keeps over what the agent handles.

What happens if the customer needs to speak with a team member?

The agent transfers the call along with a summary of the prior context, so your team can continue the conversation without asking for the same information again.

Read the privacy policy

Plans

How Bookline's pricing works. The sales team gives the terms of each plan.

How does the Bookline pricing model work?

Bookline's pricing system adapts to your business needs. Since each agent is personalized, we create a tailored plan that reflects its complexity and specific goals.

This ensures that you only pay for what you really need and get the best return on investment.

See Bookline's pricing

About Bookline

What Bookline is and which languages it works in.

What is Bookline and how can it help my business?

Bookline is an AI-driven communication platform that automates bookings, inquiries, and guest interactions through Voice AI, WhatsApp AI, and automated campaigns, helping restaurants, hotels, and mobility services convert conversations into bookings with no manual effort.

Does Bookline work in multiple languages?

Yes, our AI agents are multilingual so they understand and respond naturally in several languages, ensuring that your business can serve international guests without a hitch.

Get to know Bookline

By sector

Restaurants, hotels, campsites and mobility: one question per sector, with a link to its page.

How do I stop losing bookings from calls I can't answer during service?

The assistant answers around the clock, also when the restaurant is closed or the team is busy in the dining room, so no call goes unanswered and each one can end in a booking.

How can I answer guest calls 24/7 without a front desk?

With an AI voice agent that picks up every call instantly, at any hour and in the guest's language.

It checks availability and rates in your PMS, handles the direct booking and answers the usual questions about the hotel and check-in.

How do I stop losing bookings to unanswered calls at a campsite?

In peak season the phone rings just when your team is handling arrivals, at the pool or on reception, and every unanswered call is a booking that goes to another campsite.

Bookline answers every call on the first ring, at any hour, checks availability and saves the booking in your system, so your team can focus on welcoming campers.

How does the agent collect service details (pickup, destination, passengers, time)?

It gathers them conversationally — pickup address, destination, number of passengers, and time — guiding the customer step by step.

Listen to the demos by sector

For guests who booked at a venue that uses Bookline

This section is for people who made a booking, not for the business: Bookline is not the restaurant, hotel or campsite.

Is Bookline the restaurant, hotel or campsite I booked?

No. Bookline is the technology company whose AI assistant answered your call on the venue's behalf.

The venue's name is in your confirmation message, right above the date.

Can you change the time or the number of guests for me?

The venue handles that, since it is the one with the booking book.

Call the number in your confirmation and they will change it on the spot.

How do I cancel my booking?

If your confirmation message includes a “Cancel” button, tap it and the booking is cancelled.

If it does not, call the venue's phone number.

What to do if you booked with Bookline