Frequently asked questions
Bookline is a technology company based in Barcelona, founded in 2019, that builds AI voice, WhatsApp and Instagram agents and WhatsApp campaigns for restaurants, hotels, campsites and mobility companies.
Reviewed by Joan Salvatella, Co-Founder
What's new: Instagram and WhatsApp campaigns
Bookline's latest: the Instagram agent and WhatsApp campaigns.
Instagram agent
How do you set up automatic messages on Instagram?
Instagram comes with quick replies — saved texts your team inserts by hand in each chat — and FAQs that appear when someone opens a conversation.
How is it different from Instagram quick replies?
A quick reply saves typing, but someone still has to read the message, choose the answer and send it.
What can Bookline’s Instagram assistant do?
It answers your restaurant’s direct messages — bookings, menu, opening hours, location — replies in private to anyone who comments on your posts with a keyword, and publishes and schedules your posts from Bookline.
Can I schedule Instagram posts?
Yes. You publish or schedule your posts from Bookline and, in the same step, choose which keywords in the comments send a private message.
What kind of Instagram account do I need?
A professional Instagram account. It connects from Bookline in a couple of clicks, without switching accounts or sharing your password.
Which languages does it answer in?
In whichever language each guest writes in, so tourists get the answer in theirs without your team having to translate.
What happens if a guest asks something the assistant doesn’t know?
It hands the conversation to a person on your team, with everything said so far, so nobody has to ask again.
See Bookline's Instagram agentAll questions about the Instagram agent
WhatsApp campaigns
What is a WhatsApp marketing campaign?
It's a message a business sends on WhatsApp to the customers it already has —news, an offer or an invitation to book— through the official WhatsApp Business API.
How can I build loyalty with my restaurant or hotel customers?
By giving them a reason to come back at the right moment. With your booking history you can message regulars with a perk, send birthday wishes, tell them about events first or win back people who haven't visited in months.
How do I do WhatsApp remarketing to my customers?
You filter your contact base by what people did —last visit, VIP customers, people who called but didn't book— and send them a template with an offer or a booking button.
Can I launch campaigns myself or do you do it?
Both, but the most profitable option is doing it yourself: setting up a campaign in the portal takes minutes, so you can launch one every time you have gaps to fill.
How is this different from a WhatsApp Business broadcast list?
Broadcast lists in the WhatsApp Business app only reach people who have saved your number, are capped at 256 contacts and don't measure results.
Is it legal to send WhatsApp campaigns to my customers?
Yes, as long as your contacts gave you their phone number and their consent to receive communications, as the GDPR requires.
How much does it cost to send a WhatsApp campaign?
WhatsApp charges for every template message sent, depending on the country and the template type.
See Bookline's WhatsApp campaignsAll questions about WhatsApp campaigns
How it works
What Bookline's voice agent does on every call.
How does Bookline's voice agent work?
Bookline's voice agent answers calls 24/7, understands what the caller wants in natural language and either resolves it directly (bookings, FAQs, changes) or transfers the call to your team, all while syncing in real time with your booking system.
How is it different from an IVR or an answering machine?
An answering machine records messages and an IVR makes customers choose options on their keypad.
Can it handle several calls at the same time?
Yes. Bookline's voice agent can handle many calls at once, so at peak times nobody waits and no booking is lost.
Can it handle calls in multiple languages?
Yes. The voice agent is multilingual: it automatically detects the caller's language and responds naturally in that language.
Can I keep my current phone number?
Yes. You can forward calls from your current number to the agent, connect it to your PBX or use a new number that we provide.
Does it replace my team?
No. It takes care of the repetitive calls (bookings, changes and the usual questions) so your team can look after the customers in front of them, and it passes on the calls that need a person.
Bookings, WhatsApp and reminders
Bookings, confirmations and reminders with Bookline's WhatsApp agent.
What can Bookline's WhatsApp agent handle?
Bookline's WhatsApp agent manages bookings, answers frequently asked questions, sends confirmations and reminders, handles booking changes and looks after your customers, all through their preferred messaging channel.
What is the WhatsApp Business API and how is it different from the app?
The WhatsApp Business app is free and is for replying by hand from a single phone, with greeting and away messages.
Can I keep my current WhatsApp number?
It depends. The simplest option is a dedicated number for the API.
How does it help reduce no-shows?
The agent sends a confirmation when the booking is made and a reminder before it, and the customer can confirm or cancel in the same chat.
Can the agent take, modify, and cancel bookings without any team member stepping in?
Yes — it manages bookings in real time and syncs them directly with your management system, with no manual intervention needed from your team.
Integrations
Which booking systems, PMS and management software Bookline works with.
How does Bookline integrate with my existing reservation system?
Bookline integrates with your booking systems through protected APIs or custom developments.
Is the integration real-time?
Yes. Bookline works with real-time data, so availability, reservations, and updates are instantly reflected in your connected systems.
Do I need to change my current booking software to use Bookline?
No. Bookline is designed to work with the tools you already use.
How long does it take to set up an integration?
Most integrations can be set up quickly with the help of our team.
Does it work with TheFork Manager?
Yes. Bookline reads from and writes to TheFork Manager directly, TheFork's tool for managing a restaurant's bookings.
Does it work with CoverManager?
Yes. Bookline has an integration with CoverManager and works directly on your restaurant's bookings.
Which PMS and booking engines does Bookline's voice agent integrate with?
Bookline integrates with hotel systems such as Mews, Cloudbeds, Roiback, Mirai, Amenitiz and Hotetec, among others.
Does the agent know my hotel's real availability and rates on every call?
Yes, it's connected directly to your PMS and responds in real time with always-up-to-date availability, rates, and conditions.
Do I have to change my campsite management software to use it?
No. Bookline does not replace your PMS: it works on top of the system you already use.
Does it integrate with the fleet dispatch software we already use?
Yes, it connects with leading fleet management and dispatch platforms to log services directly, without duplicating work.
Direct bookings and customers
How to turn more calls into direct bookings, and who already does it with Bookline.
How does the assistant help reduce dependency on OTAs and their commissions?
It answers instantly the calls and enquiries that would otherwise be lost or end up on a portal, and turns them into direct bookings with no intermediary commission.
How does the agent handle call spikes during peak season?
It handles all inquiries simultaneously during peak-season surges, without overwhelming your team or losing bookings.
Are there campsites already answering the phone with Bookline?
Yes. CampingRed uses it in peak season.
Data and security
How much control your team keeps over what the agent handles.
What happens if the customer needs to speak with a team member?
The agent transfers the call along with a summary of the prior context, so your team can continue the conversation without asking for the same information again.
Plans
How Bookline's pricing works. The sales team gives the terms of each plan.
How does the Bookline pricing model work?
Bookline's pricing system adapts to your business needs. Since each agent is personalized, we create a tailored plan that reflects its complexity and specific goals.
About Bookline
What Bookline is and which languages it works in.
What is Bookline and how can it help my business?
Bookline is an AI-driven communication platform that automates bookings, inquiries, and guest interactions through Voice AI, WhatsApp AI, and automated campaigns, helping restaurants, hotels, and mobility services convert conversations into bookings with no manual effort.
Does Bookline work in multiple languages?
Yes, our AI agents are multilingual so they understand and respond naturally in several languages, ensuring that your business can serve international guests without a hitch.
By sector
Restaurants, hotels, campsites and mobility: one question per sector, with a link to its page.
How do I stop losing bookings from calls I can't answer during service?
The assistant answers around the clock, also when the restaurant is closed or the team is busy in the dining room, so no call goes unanswered and each one can end in a booking.
How can I answer guest calls 24/7 without a front desk?
With an AI voice agent that picks up every call instantly, at any hour and in the guest's language.
How do I stop losing bookings to unanswered calls at a campsite?
In peak season the phone rings just when your team is handling arrivals, at the pool or on reception, and every unanswered call is a booking that goes to another campsite.
How does the agent collect service details (pickup, destination, passengers, time)?
It gathers them conversationally — pickup address, destination, number of passengers, and time — guiding the customer step by step.
For guests who booked at a venue that uses Bookline
This section is for people who made a booking, not for the business: Bookline is not the restaurant, hotel or campsite.
Is Bookline the restaurant, hotel or campsite I booked?
No. Bookline is the technology company whose AI assistant answered your call on the venue's behalf.
Can you change the time or the number of guests for me?
The venue handles that, since it is the one with the booking book.
How do I cancel my booking?
If your confirmation message includes a “Cancel” button, tap it and the booking is cancelled.