Instagram auto-replies for your restaurant
AI auto-replies to your direct messages: Bookline answers your guests’ booking requests and questions, turns every comment into a private conversation, and publishes and schedules your posts. No one has to keep an eye on the phone at eleven at night.
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Official Technology Partner of Meta
Automating Instagram means using Meta’s official API and following its messaging policies. Bookline is an authorised Meta Business technology partner: it connects your professional account the official way, with no shared passwords and no unauthorised tools.
Why do your guests message you on Instagram?
It’s where they find you
Before booking, many guests look at your profile: the dishes, the room, the atmosphere. That’s exactly where the question comes up.
It’s direct
A DM is quicker than looking up your phone number or website. If nobody answers, the guest moves on to the next profile.
It’s a conversation
A comment on your post is someone raising their hand. Replying in private brings them closer to a booking.
It’s any time
Messages come in at night and in the middle of service, exactly when nobody on the team can look at the phone.
SOLUTIONS
How do you automate your restaurant’s Instagram messages?
Three parts that work together: direct messages, your posts and their comments, and a log of everything that goes out.
Automatic DM replies, the way your team would give them
The assistant understands what guests ask for — a table, the menu, opening hours, where you are — and answers straight away, in the language they write in. If the conversation goes beyond what it knows, it hands it to a person.
- Bookings completed inside the chat
- Menu, hours and location without copy and paste
- Handover to your team when needed
BENEFITS
What does your restaurant gain by automating Instagram?
More bookings from the channel where guests already find you, and a team that doesn’t have to live on the messages.
Never miss a booking
The assistant answers 24/7, outside opening hours and in the middle of the rush, when nobody can check the phone.
Every comment, a conversation
Whoever comments on your post gets the answer in private straight away: the menu, the link or the question that leads to a booking.
Answer in their language
It replies in the language guests write in, so nobody on the team has to translate.
Your team stays on the floor
The usual questions answer themselves; your team only gets what needs a person.
Know what works
See which post and which keyword bring the most messages, and every DM sent with its status.
HOW IT WORKS
Where do we start?
Connect your account
Your professional Instagram profile, in a couple of clicks. No need to switch accounts or share your password.
Decide what it answers
What it already knows about your restaurant — menu, hours, bookings — plus the keywords for each post.
Publish and relax
DMs and comments get answered on their own. Check the log whenever you like.
TESTIMONIALS
Trusted by thousands of satisfied users
Discover how Bookline helps teams answer every call, improve service, and increase direct bookings.
With Bookline we have achieved smoother booking management. Before, every missed call meant one less booking. This saves a lot of time for both the customer and us, and gives us another source of bookings.
Ángel Luis Díez
Chief Marketing Officer, Sibuya
Implementing Bookline was a relief: staff stopped feeling that anxiety about the phone ringing non-stop. AI is a tool that helps us attract more people so we can continue to pass on our tradition.
Christopher Ghelarducci
Operations Manager, La Prosciutteria
Before Bookline, peak season was chaos: hundreds of calls we couldn't answer and lost customers. With Bookline no call is missed, service is agile and customers receive confirmations instantly.
Álvaro García
Founder and Vice President, CampingRed
FAQs
Frequently asked questions about the Instagram assistant
How automatic messages work on Instagram and what Bookline’s assistant does.
Instagram comes with quick replies — saved texts your team inserts by hand in each chat — and FAQs that appear when someone opens a conversation. Neither answers on its own. For messages to be answered automatically you need a tool connected through Meta’s official API, which is what Bookline does: you connect your professional account and the assistant replies for you.
A quick reply saves typing, but someone still has to read the message, choose the answer and send it. Bookline’s assistant understands what it’s asked and answers on its own, at any time: it finds a table, confirms the booking and answers about the menu or hours with your restaurant’s information.
It answers your restaurant’s direct messages — bookings, menu, opening hours, location — replies in private to anyone who comments on your posts with a keyword, and publishes and schedules your posts from Bookline. Everything it sends is logged with its status.
Yes. You publish or schedule your posts from Bookline and, in the same step, choose which keywords in the comments send a private message. That way the auto-reply is ready the moment the post goes live.
A professional Instagram account. It connects from Bookline in a couple of clicks, without switching accounts or sharing your password.
In whichever language each guest writes in, so tourists get the answer in theirs without your team having to translate.
It hands the conversation to a person on your team, with everything said so far, so nobody has to ask again.
Yes. Bookline is an authorised Meta Business technology partner and connects your account the official way, following Instagram’s messaging policies.
CONTACT
Contact our team
Tell us how you use Instagram at your restaurant and we’ll show you how the assistant would answer your messages and comments, with your menu and your opening hours.
- A person from our team gets back to you, not a bot
- We look at it with your account and your restaurant
- No commitment