How CampingRed scales its conversion and digitalizes the Caravaning sector with AI

Published:

May 11, 2026

106,495

Answered calls

8,373,198

Estimated contribution value

42,232

Managed reservation requests

6.212

Hours of calls saved

Before Bookline, the high season was chaos: hundreds of calls we couldn't handle and lost customers. With Bookline no call is lost, the attention is agile and customers receive confirmations instantly.

Álvaro García

Founder and Vice President at CampingRed

CampingRed, with its leadership in the Caravaning sector and a network of over 20 establishments, needed to scale its customer service capacity in the face of high seasonal demand without compromising personalized treatment or the conversion of its pitches and bungalows.

The goal: to guarantee 24/7 service that would eliminate customer loss due to unanswered calls, maximize booking capture, and transform every inquiry into a quantifiable revenue opportunity.

The implementation of Lola, the AI voice assistant from Bookline, allowed:

Unlimited call handling: Eliminating wait times even during peaks of 300 daily calls.
Quote and manage bookings in real time: Offering immediate availability of accommodations and pitches.
Eliminate language barriers: Providing fluent service in multiple languages for international tourists.
Smart data exploitation: Recording detailed demand and purchase intent metrics to optimize strategic decision-making.

In this success story, you will discover how CampingRed, with Don Cactus as the group's flagship, has managed to optimize its direct channel and transform the management of its establishments through artificial intelligence. The document details:

Financial and operational results: The impact of managing 42,232 booking requests across the entire network, generating a potential revenue of 8.37 million euros.
24/7 demand analysis: Data on how the voice assistant (Lola) guarantees total customer care, eliminating the 30% call loss that the campsite suffered before the implementation.
Front desk efficiency: How AI helped free up more than 6,200 hours of staff work, allowing the team to focus on improving the camper's on-site experience.
Multilingual service: The breakdown of automated customer service where 7.67% of interactions were conducted in languages such as English, French, and German, effectively capturing the international audience.
Booking patterns and segmentation: A study on customer behavior, detailing the distribution of demand between pitches (62.18%) and bungalows (37.81%).