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Guide to adding your WhatsApp to Google Business Profile
Google has launched a feature that can completely change the way restaurants and hotels attract customers: now it is possible to add your WhatsApp number directly to your Google Business Profile.
This means that when someone searches for your business on Google, they can start a conversation with you via WhatsApp with a single click, without needing to visit your website. It is free, easy to activate, and if you combine it with a tool like Bookline, you can even close bookings automatically from that conversation.
Below we explain step by step how to activate this option, why you should do it right now, and how to make the most of it with Bookline.
Step by step: how to add your WhatsApp to Google Business Profile
To add WhatsApp to your Google Business Profile, you need to go to the "Contact" section of your profile, then to "Chat" and select WhatsApp. There you should add your WhatsApp link. The WhatsApp button will appear on your Google profile, making it easy for customers to contact you directly. Here is the step by step:
Access your Google Business Profile account
Log into your account and select the listing of your restaurant or hotel.Go to the “Contact” or “Information” section
Here you will see the available contact methods. Look for the option to add or edit your phone number or messaging channels.Enter your WhatsApp Business number
It's important to use a number registered with WhatsApp Business, not personal. Google will validate it and display it in the listing as a contact button.Verify that it appears correctly
Search for your business on Google and make sure that the “Chat on WhatsApp” button appears on your listing.
Why adding WhatsApp to your Google listing is a great decision?
You are where your customers are already looking: 90% of booking decisions start with a search on Google. If you can resolve inquiries or confirm a booking directly from there, you are saving time... and gaining customers.
It’s free: Google does not charge anything to add this functionality. And WhatsApp Business is also free. It's a cost-free upgrade that has a high impact on visibility and conversion.
It’s immediate and familiar: WhatsApp is the most used communication channel in Spain and Latin America. Your customers are already using it, and they feel comfortable messaging there.
It reduces friction in the booking process: The fewer steps the customer has to take (like entering a website, searching for a form, etc.), the more likely they are to book. If they only need to click and write, it’s much easier.
And how can Bookline help you with this?
If you add your WhatsApp number to your Google profile and integrate it with Bookline, you can:
Automate responses and close bookings without human intervention:
Our WhatsApp chatbot automatically answers frequently asked questions (hours, location, menu, availability) and guides the customer until a confirmed booking is completed.Collect customer data and generate history:
Bookline saves the customer's contact, identifies if they are new or returning, and personalizes the conversation. Ideal for generating databases and loyalty campaigns.Sell menus, promotions, and rooms from WhatsApp:
Not only table reservations. You can also sell tasting menus, dining experiences, or even hotel nights without leaving WhatsApp.Centralize management in a single panel
Whether the reservation comes through the web, Google, social networks, or WhatsApp, everything is managed from the same system. Without duplications or confusions.
Setting up your WhatsApp Bookline booking bots on Google Business Profile is a free, simple, and very powerful improvement. At Bookline, we help you connect your WhatsApp, automate conversations, sell directly from Google, and fill your room effortlessly. Contact our team and request a demo and if you are a customer, request assistance.