€5.4M in potential revenue: How MedPlaya scales its conversion with AI
more than 8000
Answered calls
€5.46M
Estimated contribution value
11,736
Reserved rooms
7.837
Managed reservation requests
MedPlaya, with more than 60 years of experience and 16 hotels in key destinations along the Spanish coast, needed to scale their telephone service capacity without compromising the guest experience or reservation conversion.
The goal: ensure continuous service, maximize reservation capture, and transform each call into a quantifiable revenue opportunity.
Implementation of the AI voice assistant from Bookline in the group's 16 hotels, with the ability to:
- Handle calls 24 hours a day.
- Quote rooms and apartments in real-time.
- Manage requests in multiple languages.
- Record detailed metrics on demand, purchase intent, and customer behavior.
What will you find?
In this success story, you will discover how MedPlaya has managed to optimize its direct channel and improve the guest experience through artificial intelligence. The document details:
- Financial and operational results: The impact of managing 7,837 booking requests that generated a potential revenue of 5.46 million euros.
- 24/7 demand analysis: Data on how the voice assistant handles 58.2% of calls made outside standard service hours.
- Front desk efficiency: How AI made it possible to automatically manage more than 4,560 requests during periods of high operational pressure
- Multilingual support: The breakdown of automatic assistance in languages such as English and French to reach an international audience.
- Booking patterns: A study of the time slots with the highest conversion (Prime Time) and the seasonality of demand.
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