More than €38,000 of added value: the impact of AI on the Italian group La Prosciutteria

Published:

6.361

Answered calls

€38,040

Estimated contribution value

108.48

Hours of calls saved

Bookline was a great relief: the staff stopped feeling that anxiety caused by the phone when it rings incessantly.

Christopher Ghelarduzzi

Operation Manager

The La Prosciutteria Group is a fast-casual dining concept where the experience revolves around togetherness and sharing.

However, with the expansion of the brand, manually managing reservations was becoming an increasingly evident operational limitation: the phone kept ringing precisely at the busiest times in the venue.

The team was looking for a solution that would allow:

  • managing calls immediately

  • checking table availability in real-time

  • eliminating errors and inefficiencies in manual management

What will you find?

In this success story, you'll discover how the group La Prosciutteria has managed to balance the tradition of its Tuscan bottles with the technological innovation of Bookline to optimize its daily operations. The document details:

  • Overcoming the operational conflict: How the voice assistant eliminated the "impossible decision" for staff between serving the in-person customer or answering the phone, saving more than 108 hours of phone management.

  • Results and direct impact: An analysis of the calls handled and the reservations confirmed, which generated an estimated value of €38,040 in one year.

  • Demand peak management: Data on how AI absorbs call volume at critical moments.

  • Data-driven strategy (Insights): How the shift from "subjective" to "objective" data allowed management to redesign their rooms to accommodate larger groups and optimize their reservation rules.

  • International customer profile: A breakdown of multilingual service, where the use of languages such as Spanish, English, and German stands out, crucial in tourist cities like Florence.

  • Future outlook: The group's plans to implement a WhatsApp Bot in order to reach an audience under 35 years old.

Italian

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