Bookline

HIP ITALIA 2026 · HORECA PROFESSIONAL EXPO

Your pass for HIP Italia 2026 is on us

We're giving away 3-day Business Passes for Europe's Ho.Re.Ca. innovation trade fair, while they last.

Three days at BolognaFiere with over 300 exhibiting companies, the Hospitality 4.0 Congress and 10,000 industry professionals. It's not a prize draw: passes go out in the order requests arrive, while we still have them. Leave your details next to this and, if we have one left, we'll write to you with the pass at the address you gave us.

  • 19 - 21 October 2026
  • Visitors: 19 and 20 October 10:00 - 18:00 · 21 October 10:00 - 17:00
  • BolognaFiere, Hall 18 — Viale della Fiera 20, 40127 Bologna, Italy
  • We're giving away 3-day Business Passes (worth €60, VAT included), while they last

How it works

  1. 1

    Fill in the form

    Your contact details are all we need: no purchase, no commitment.

  2. 2

    We check what's left

    We hand out the 3-day Business Passes — each one valid for the whole fair — while stocks last.

  3. 3

    The pass is yours

    We'll write to the address you left in the form and send you the pass.

The 3-day Business Pass gives access to the exhibition area and to selected Hospitality 4.0 Congress sessions. All official event information at expohipitalia.com.

What HIP Italia is

HIP — Horeca Professional Expo is Europe's multi-specialist trade fair for Ho.Re.Ca. innovation, and it hosts the Hospitality 4.0 Congress, the congress devoted to the sector's trends and new concepts. After Madrid, it comes to Bologna from 19 to 21 October 2026.

  • 300+

    exhibiting companies

  • 10,000+

    professionals expected, 89% of them decision makers

  • 400+

    international speakers, from Europe and LATAM

Sectors at the fair

  • Digital World
  • Smart Kitchens & Equipment
  • Foodservice Solutions
  • Design & Experience
  • Automated Foodservice
  • Coffee, Bakery & Gelato
  • Steakhouse Chuletón Burger & Co.
  • Brands Selected
  • Wine & Spirits
  • Health & Safety
  • New Concepts & Franchises
  • Delivery & Food As A Service

Hospitality 4.0 Congress

A three-day agenda with over 20 specialist summits across more than 5 simultaneous rooms: operations, management, digitalisation, AI, robotics, sustainability, delivery and customer experience. Among them:

  • Restaurant Summit
  • Management & Revenue Summit
  • IA Horeca
  • Coffee, Bakery & Gelato
  • Digital & Marketing Agenda
  • Hotel Trends
  • Foodservice Robotics Pioneers
  • F&B Summit
  • Executive Chefs Club
  • Delivery & Food as a Service
  • Pizza & Pasta Business
  • Global CEOs Summit

See you at stand 18B260

Hall 18Stand 18B260

Bookline is at HIP Italia 2026. If you get a pass — or already have your ticket — come and find us: we'll show you live how our voice agents answer the phone at your restaurant or hotel, take bookings and never leave a call unanswered.

Request your pass

Opening hours and how to get there

Visitor access

  • 19 and 20 October 2026: 10:00 - 18:00
  • 21 October 2026: 10:00 - 17:00

Venue

BolognaFiere — Hall 18, stand 18B260
Viale della Fiera 20, 40127 Bologna, Italy

  • By train

    Bologna Centrale handles over 700 trains a day. From the station: taxi (about 10 minutes), TPER buses 35 and 38 from Piazzale Medaglie d'Oro, or a 30-minute walk from the via Carracci exit.

  • By plane

    Guglielmo Marconi airport (BLQ) is about 8 km from the exhibition centre, 15-20 minutes by taxi.

  • By car

    BolognaFiere has its own motorway exit: take “Bologna Fiera” on the A14 from Florence, Milan and Ancona. From Padua, the A13 to Arcoveggio, then the ring road towards San Lazzaro.